Calgary's Coat of Arms
Calgary's official Coat of Arms was created through a local contest and adopted in 1902. The upper third of the crest shows the setting sun above a mural crown (symbol of loyalty) and the Rocky Mountains. The lower two-thirds bear the red cross of St. George and the Canadian maple leaf inset by a bull buffalo, all supported by a horse and steer. Below the shield are the Canadian maple leaf, the leek of Wales, the shamrock of Ireland, the rose of England and the thistle of Scotland.
On the scroll is Calgary's motto "Onward," with the dates of incorporation as a town (1884) and as a city (1894). Under the scroll are the Union Jack and the Red Ensign.
From 1902 to 1984, the official crest existed only in black and white. In 1984, an Alderman asked The City to develop the crest in full colour, using the original design approved in 1902
Calgary – Heart of the New West™
Calgary – Heart of the New West™ is a brand used to promote Calgary to the world. The image is a stylized cowboy hat bringing to mind mountains, Chinook winds, and the Saddledome. The positioning line "Heart of the New West™" links Calgary's past, present and future in a powerful way, while speaking to Calgary's energy and spirit.
The design for The City's official flag was selected through a competition conducted by the Centennial of Incorporation Committee. The winning design, created by Yvonne Fritz and Gwin Clarke, was officially adopted by City Council in 1983.
The design incorporates a white hat and the stylized letter 'C,' symbolizing harmony among The City and the hospitality and spirit of its citizens. The letter 'C' brings to mind The City in its centennial year. Historically, this letter mark signifies the character, change, culture and charm synonymous with the Calgary community.
Official colours of red and white depict Calgary's lively development. The scarlet colouring of the Northwest Mounted Police uniform is captured in the brilliant red and white of the fields. This colour combination reflects Calgary's zesty hospitality and spirit.